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For Your Shopping Convenience: Deals on Wheels, June 1952

Automotive Retailing Pioneers: C & N (Neagle & Cheatham) Standard Service Station. Wheet Motor Company. Reece's Standard Service Station. Rogers & Baker (Houston Rogers & Garnett Baker). Heskamp Motors (David Heskamp). Adair Sales Company (forerunner of Don Franklin Ford). Overstreet & Rice (Willie Overstreet & Robert Rice, forerunners of Harvey & Ellis, now in transition to the Don Franklin family group). Collins Buick, forerunner of the Buick franchise in Hopkinsville, KY. Columbia Motor Company, successor to Chelf Motor of Knifley, and forerunner of Lyon-Beard, Campbellsville, KY, today's Franklin General Motors franchise in Campbellsville.
Next earlier column in this series: JIM: For Your Shopping Convenience : Hot Deals, June 1952 - (Part I)
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By J.D. Gee

In the late spring of 1952, it would have been hard stand on the Square and walk in any given direction without winding up near an automobile dealer's showroom or a service garage within the corporate limits of Columbia.

The June 18 edition of the News carried ads for the following:



C & N Standard Service Station "Complete service, quality products!" (Davis Cheatham & Haley Neagles, managers. Messrs. Cheatham & Neagles had purchased and renamed the old Triangle Service Station "at the junction of highways 80 & 55 in late November or early December 1951. An ad at that time gave the phone number as 143A. (At the same time, previous owner Joe Glowacki purchased Furkin's Grocery on Burkesville Street.) Collins Buick. (forerunner of

Wheet Motor Company, Jamestown Street. "Right now your present car is probably worth a lot more than you think -- in trade on a new '52 Dodge." (Mr. Luther Wheet, proprietor. In February 1939, Mr. Wheet opened a new "spacious and well-lighted service garage on Merchant Street "just off the Public Square. It was at that location just over a year later that he and then-partner Alvin Burton, "well-known citizen of the Christine community," became "new agents for the Dodge and Plymoth line of cars." When the first ad for the dealership came out in July 1940, the name given for the concern was Wheet Motor Co.)

Reece's Standard Service Station, Campbellsville Street. "Best deal in town!" on Atlas tires and liberal trade-in allowance on old tires. (In late March 1948, World War II veteran James H. Reece bought the Standard Service Station, "on the corner of Merchant and Campbellsville" from Luther Redmon.)

Rogers & Baker Service Station, corner of Merchant Street & Campbellsville Street; Shell products. "We want your business and offer prompt courteous service!" (Houston Rogers & Garnett Baker were the new managers; no other information found.)

Heskamp Motors, Campbellsville Street. GMC trucks. "Compare GMC's new gasoline-powered Series 450-30 with any other truck-tractor rated 19,500 lbs GAW to 35,000 lbs. GAW." (Mr. David Heskamp, proprietor. He also held Columbia's Oldsmobile dealership in Columbia from October 1939 through about 1954. Before opening his own dealership, Mr. Heskamp worked at Columbia Motor Company. Circumstantial evidence points to the Olds agency possibly being a successor in part, perhaps by a circuitous route, to Bennett Motor Co., established 1927, via [J.W.] Walker Motor Co., then Barnett & Ingram Motor Co., Ingram Motor Co., and Walker Motor Co. again shortly before Mr. Heskamp's ascent. A great deal more research is needed regarding this path of origin.)

Adair Sales Company, Phone 151. Ford cars and trucks. Slogan for the 1952 model sales campaign: "You can pay more but you cant buy better!" (Adair Sales Co. came into existence circa early 1925, it being a successor in part of Central Sales Company, which in turn was successor in part of the original Buchanon Lyon Co. of Campbellsville which held a Ford agency with a branch agency in Adair County as early as the nineteens-teens.)

Overstreet & Rice, Greensburg Street, Pontiac. "Dollar for dollar you can't beat a Pontiac! " (Willie Overstreet & Robert Rice, proprietors. They had been business partners since opening a cream station together in the Myers Mill building in 1940. In early 1941, they bought out J.L. Tupman & Sons' entire line of "farm implements, filed seed, feed, fertilizer, etc." In late 1943, the firm bought the J.W. Walker garage building on Campbellsville Street and moved there soon after. In the spring of 1947, Overstreet & Rice moved to their just-completed building on Greensburg Street, and accepted the Pontiac agency in the late winter or early spring of 1948. The only announcement in the News came in the form of an ad in the March 31 edition.)

Collins Buick Company, Campbellsville Street, phone 223, Buick. "When better automobiles are built Buick will build them. Sure is true for '52." (Mr. James Robert "Bobby" Collins opened this dealership in early spring 1949.)

Not mentioned in this edition of the News was another major GM dealer, Columbia Motor Company, the local Chevrolet dealer. In June 1952, it was located on Greensburg Street, phone 141, and managed by Mr. Charles D. Wethington. The firm had come into existence in late August 1928 when L.R. Chelf sold his business, Chelf Motor Co., a Chevrolet agency, to Paul Johnson, of Coburg. The News named Mr. Johnson's partners as D.O. Eubank and M.B. Bunnell and noted the newly-named Columbia Motor Co. would move to "the beautiful new garage erected by Mrs. J.F. Patteson on Greensburg St. on Thursday [Sept. 6th] of this week." Mr. Chelf had been associated with Chevrolet since at least the forepart of 1923 and moved his business from to Columbia c. 1926; the name "Chelf Motor" first appeared in the paper in June 1926.)



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