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Welcome to Columbia Magazine  

Welcome to Chamber Insights - November 2010

Editor: Sue Stivers
President's Message: Ron Heath
Feature Writers:Ron Heath, Sue Stivers, Ramie Hutchinson

The Purpose of the Columbia-Adair County Chamber of Commerce is to promote and enhance the Business, Cultural, Educational and Civic Well Being of Columbia and Adair County.
"Thought For the Month"
"People want to know how much you care before they care how much you know"
In this issue:

  • President's message
  • Corporate Sponsor
  • Christmas in Columbia Weekend
  • Still time to enter Christmas Parade
  • Happy Thanksgiving
  • Chamber Christmas gathering coming up
  • The customer is everybody's boss
  • Internet shortcuts

President's Message

Look What the Internet Can Do For YouIf you own a business one of your greatest challenges is to find new ways to attract more customers. You always look for how to get more bang for your advertising buck. The Columbia-Adair County Chamber of Commerce wants to help.

The dilemma facing many small business owners today is how to promote their goods and services to attract more customers when money is tight. The Chamber Board of Directors has discussed this issue and come up with a strategy to help businesses with little or no additional cost. It's a benefit for businesses that are members of the Chamber of Commerce.

Several years ago a website was developed to give the Columbia-Adair County Chamber of Commerce a presence on the internet. The goal was to provide valuable information to visitors, potential new residents, and people in our community. The website also gave the Chamber the opportunity to give Chamber members more visibility.

The website: provides information about local events and activities like Christmas in Columbia, Treats on the Town, Downtown Days, and monthly Chamber meetings; a list of area restaurants and real estate agencies, and a Chamber Business Directory. This website averages 114 different visitors a day. That number will only grow larger each year. On average, each visitor accesses three pages each time he/she goes to the website. Imagine, that's more than 41,600 potential customers visiting this website each year.

As a benefit to Chamber members, businesses have the opportunity to have a webpage on this site at no cost. Each business has the opportunity to work with a representative of the Chamber to develop the webpage in a way that best promotes the member's business. The website is updated regularly to make it more attractive and easier to navigate.

Computers are increasingly becoming the way people get information they need quickly. Once a business has a presence on the website, it opens up other opportunities to promote a business. On line sales is growing exponentially each year as more people "shop from home." Other businesses are tapping into social networking sites like Facebook to attract new customers.

If you're a Chamber member and haven't yet established a presence on the Internet, I encourage you to contact the Chamber Office to begin the process. As the Board of Directors looks to 2011 we are making plans to offer a workshop on how to use the Internet to market your business. The Columbia-Adair County Chamber of Commerce is committed to helping promote area businesses and enhancing the quality of life for all area residents. Developing a presence for Adair County on the internet is one way we look to achieve that goal.

Corporate Sponsor of the Month
A special thanks to Edward Jones of Columbia for being Corporate Sponsor of the month, Tuesday, November 16th. The following information was provided by Jim Flowers, Financial Advisor and the drawing for the door prize by Amy Thompson, Senior Branch Office Administrator.

Edward Jones Ranks Highest in Investor SatisfactionAccording to J.D. Power and Associates 2010 Full Service Investor Satisfaction Study.

For the fifth year out of the past six, financial-services firm Edward Jones ranks highest in investor satisfaction with full-service brokerage firms, according to the J.D. Power and Associates 2010 Full Service Investor Satisfaction Study, announced Jim Flowers, the Edward Jones Financial Advisor in Columbia.

The study measures overall investor satisfaction with full service investment firms based on seven factors: investment advisor, portfolio performance, account information, account offerings, commissions and fees, website and problem resolution. The J.D. Power and Associates study found that Edward Jones "performed particularly well across the two highest-weighted factors: Investment Advisor and Investment Performance."

"As stated on their website, Edward Jones advisors strive for personal attention and believe in providing one-on-one service," according to the J.D. Power study. "This is evident in their efforts to engage in proactive conversations regarding a multitude of their investors' concerns, including reviewing an existing strategic plan or developing one for a new investor, and initiating discussions regarding portfolio/asset allocation or investment needs."

Edward Jones' overall score climbed 10 points over last year, when it also was ranked highest among the 12 largest firms rated.

The 2010 Full Service Investor Satisfaction Study is based on responses from 4,460 investors who primarily invest with one of the 12 firms included in the study. The study was fielded in May 2010.

Edward Jones ranked highest in investor satisfaction by J.D. Power and Associates in 2009, from 2005 through 2007, and in a tie in 2002, when the study began. Edward Jones in Canada twice ranked highest in the J.D. Power and Associates Canadian Full Service Investor Satisfaction Study.

Edward Jones provides financial services for individual investors in the United States and, through its affiliate, in Canada. Every aspect of the firm's business, from the types of investment options offered to the location of branch offices, is designed to cater to individual investors in the communities in which they live and work. The firm's 12,000-plus financial advisors work directly with nearly 7 million clients to understand their personal goals -- from college savings to retirement -- and create long-term investment solutions that emphasize a well-balanced portfolio and a buy-and-hold strategy. Edward Jones embraces the importance of building long-term, face-to-face relationships with clients, helping them to understand and make sense of the investment options available today.

Edward Jones, which ranked No. 2 on FORTUNE magazine's "100 Best Companies to Work For" in 2010, is headquartered in St. Louis. The Edward Jones web site is located at, and its recruiting web site is Member SIPC.

Double Brace: There's still time to enter a float in the Christmas Parade Call the Chamber office at 384-6020 to register

Happy Thanksgiving

The Columbia-Adair County Chamber of Chamber wishes you and your family a Happy Thanksgiving. So easily we lose focus...wishing for what we don't have, grasping for the future. Thus we fail to realize the simple truth that each of us is awash in a sea of Blessings. Count your Blessings. Open wide your eyes and heart, and think about the many little and big gifts of life for which you are grateful.

Christmas in Columbia Week-End

"I'll Be Home For Christmas" is the theme for this years Christmas week-end in Columbia.

Make your plans to participate in the many activities that will take place. There's an array of events that you and your family will enjoy.

Enjoy the Rotary Breakfast at Columbia Baptist Church, Visit the Artisans Open House at the Highland Raku and Hearts Image Studios and Galleries, Woman's Club Home Tours, and Concerts by the Lindsey Wilson College Singers. The Old Fashioned Carriage rides are always a favorite. Antioch United Methodist Church will present the play entitled, "Jesus Loves Fruitcake", and the Lighting of the Christmas Tree featuring County Judge Executive Ann Melton along with the returning military men and women who are home from Afghanistan and Iraq and who will serve as Grand Marshall of the parade. Saturday's highlight will be the "Parade Under The Lights" beginning at 6:00 PM. In case of rain, the Parade will be the following Saturday night.

Gather up your family members and friends and come to Columbia for a fun-filled week-end. There's something for everyone. There will be no Arts and Crafts this year.

For a schedule listing of the time and place for all activities, stop by the Chamber office at 201 Burkesville Street and pickup one of the flyers. Let's make this a "Great Christmas In Columbia".

Chamber Christmas Gathering at The Pines

The Columbia-Adair County Chamber of Commerce will have their annual "Christmas Gathering" Tuesday, December 7, 2010, at The Pines at Lindsey Wilson, 281 Country Club Road. Chamber members can "come and go" anytime between the hours of 6:30 PM and 8:30 PM.

This is a time for the Chamber family to enjoy a fun-filled evening of good food and fellowship, meet new members, chat with long time friends and enjoy good conversation.

Installation of new officers and board members will be at approximately 8:00 PM. Tickets are available at the Chamber office, located at 201 Burkesville Street for $5.00 per person. No tickets will be sold at the door. Tickets must be purchased by Noon on Friday, December 3rd. Corporate Sponsor will be Lindsey Wilson College, William T. Luckey President. For additional information contact the Chamber office at 384-6020 or visit the Chamber office.

The Customer is Everybody's Boss

As we enter the holiday season...Thanksgiving and will increase and families will be spending more money. As a business owner, do you and your employees let your customers know that you are grateful for spending their dollars with you? It is true that the Customer is everybody's boss. Let's see why this is true.

The Customer...
  • Is the most important person in our business.

  • Is not dependent on us...WE are dependent on them.

  • Is not an interruption of our work...they are the very purpose of it.

  • Is the justification of our business...and must be treated accordingly.

  • Is not a cold statistic, but a warm individual with feelings and emotions like our own.

  • Is not someone to argue or match wits with.

  • Is someone who is your prime source for re-orders.

  • Is an individual who likes their products delivered on time.

  • Is an individual with needs...that must be discovered with creative salesmanship.

  • Is deserving of the most courteous and attentive treatment we can give them.

  • Is the individual who makes it possible for us to earn money.

  • s an individual who sustains our business, and yes, even pays our government.

  • Is the life-blood of every successful business.

  • Is the BOSS and we can always us more BOSSES.

Tricks & Shortcuts For Computer Use
By Ramie Hutchinson

There are many tricks and shortcuts on a computer to make your life easier; the challenge is finding them. Below are several keyboard shortcuts that may enhance your Internet browsing experience.
  • If the text or graphics you are viewing are too small, zoom in by holding down the CTRL key as well as the plus (+) key. Keep pushing this to zoom in closer. To zoom back out, press the CTRL key plus the minus (-) key. To restore your original zoom, press the CTRL plus zero (0). If you have a scroll wheel on your mouse, holding down CTRL while rotating the wheel will perform the same action as the + and - keys

  • To search the Web using different search engines, press CTRL+E to get to the search box, followed by Control + down arrow to scroll the list of engines. Press Enter to select the engine you want.

  • To see your browser's tabs as thumbnail photos press CTRL+Q (This will only work if you have more than one tab open) then click the thumbnail of the page you want to view.

  • To open a new tab in the foreground, press CTRL+T.

  • To open a new browser window, press CTRL+N.

  • To switch between tabs, press CTRL+TAB.

  • To close the current tab (or the current window if tabbed browsing is disabled), press CTRL+W.

  • To open a new tab in the foreground from the Address bar press ALT+ENTER. However, be sure you have clicked in the address bar before performing this action. If not, ALT+ENTER hides your tool bar. To reverse this, press the command again.

  • To view your favorites press, CTRL+I.

  • To view your history press, CTRL+H.

  • To search the page for words or phrases, press CTRL+F.

  • To select all items on the page press, CTRL+A.

    This story was posted on 2010-11-22 10:35:49
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