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Chamber Insights - Complete October 2007 issue


In this issue
  • President Overstreet's message
  • New member highlights
  • The Month of November business ideas and special observances
  • Special November Chamber Dates
  • E-Mail etiquett is still vital - yet lacking
  • An "Institutional" approach to Industrial Development. Sue Stivers comments on the economic importance of community. Stability of community with presence of Westlake, Lindsey Wilson College.
  • Commerce grows with inclusiveness. How the internet is aiding local commercial growth


Welcome to Chamber Insights, the monthly newsletter of the Columbia-Adair County Chamber of Commerce.
  • Editor: Sue Stivers, Executive Director
  • Feature Writers: Darrell Overstreet, Vonnie Kolbenschlag
The purpose of the Columbia-Adair County Chamber of Commerce is to Promote and Enhance the Business, Cultural, Educational and Civic Well-Being of Columbia and Adair County.

Thought for the month:Killing time murders opportunities.

President's Message

As this year is winding down, there is still much going on with the Chamber. I was greatly impressed with the Governors Scholars and the Rogers Scholar that spoke at the October monthly meeting. Everyone did a great job with their presentations and really shows us what great future leaders we have in Adair County. I want to thank Darrell Treece, Supt. of Adair County Schools and Troy Young, Principal of Adair County High School for sharing these folks with the Chamber.

The Folklore of the Old West Festival and Downtown Days just concluded with great success. What about the Dancing with the Stars??? Wasn't that a great event for our community? Great performances and a great crowd. Thanks to everyone involved with the entire festival.

Can you believe we are talking about Christmas?? Well the next big event is Christmas in Columbia under the direction of Dave Johnston and a wonderful committee. That is just a little over a month away. Please read more about the event in the newsletter.We continue to get new members and again, I want to encourage any of you who have not joined the chamber to do so and be a part of all that is going on in our community. We want you to be a part of "COLUMBIA, KY, a great place to call home".

New Member Hi-Lights

The Chamber is happy to welcome "Caring Touch Massage Therapy", the "Duncan, Burbridge & Jones Family Reunion Committee" and Dr. Robert L. Schafer as our newest members of the Columbia-Adair County Chamber of Commerce.

Caring Touch Massage Therapy is located at 203 Burkesville Street in Columbia (Madison Square Building) and is owned by Sonya Pearson, a Licensed Massage Therapist, who specializes in Swedish Massages. For an appointment call 385-9455.

Duncan, Burbridge & Jones is a Family Reunion Committee with the address of 388 Mountain View Lane of Columbia. Sherlene Ingram is the president and can be reached at 384-2494.

Dr. Robert L. Schafer, a semi-retired Chiropractor who recently moved to Cumberland County resides at 6708 Lawson Bottom Road, in Burkesville, Kentucky. Phone # is 433-6759.

A special "Thank You" to each new member for placing your membership and becoming a part of the Chamber family. Your investment means an investment in our community. Your membership also shows that you believe in the mission of the Chamber and you care about making our Community a better place to live.

Chamber meetings are held the 3rd Tuesday of each month at 11:45 a.m. at Cranmer Dining Center of Lindsey Wilson College, unless otherwise announced.

The red carpet is out to any business who is not already a member of the Chamber. We invite you to join us! If you have any questions about the Chamber, please feel free to call the Chamber office and speak to Sue Stivers at 270-384-6020.

The Month of November

November is just around the corner. It is a month of remembrance for and appreciation of our veterans. It is a time of thanksgiving and family gatherings.

What makes November Special?

  • Election Day
  • Veterans Day
  • Sadie Hawkins Day
  • Thanksgiving Day
  • National Nutrition Month
  • SEKTDA Tourism Caucus
Tools for business:
  • Provide yellow ribbons to staff and customers in honor of our veterans and soldiers abroad
  • Offer discounts to veterans and soldiers
  • In recognition of Nutrition Month, offer fruit and vegetable items, such as refrigerator magnets or stickers for kids
  • Offer a discount to customers who bring in non-perishable food items for donation to our local food pantry
  • Provide complimentary pumpkin pie
  • Decorate with cornucopias, fodder shocks, pumpkins, mums and other fall items
November Monthly Meeting is SPECIAL

Chamber members...you are in for a treat at the November monthly meeting to be held Tuesday, November 20 beginning at 11:45 AM at the Cranmer Dining Center, Lindsey Wilson College. The Chamber will be celebrating their Golden Anniversary...50 years of being the Columbia-Adair County Chamber of Commerce. Richard Phelps is Chairman of the program and the Corporate Sponsor will be Duo-County and Bluegrass Cellular. All past presidents of the Chamber is invited to attend.

Looking Ahead. Mark these dates on your calendar

December 1st - 2nd. Christmas in Columbia Weekend.

Saturday, December 1. Activities on the square all day. Christmas Parade Under the Lights will begin at 6:00 PM

Sunday, December 2. .Home Tour sponsored by the Columbia Woman's Club

Watch for a complete list of activities and events to be announced at a later date.

Monday, December 3rd. Chamber of Commerce Annual Christmas Party at Cranmer Dining Center, Lindsey Wilson College. Food, fun, fellowship, entertainment, door prizes and much more. You won't want to miss this event. Corporate Sponsor will be Lindsey Wilson College.

E-mail Etiquette Still Vital - Yet Lacking

Learning "small etiquette" can provide your Business, Company or help you personally when using your home computer with that all important competitive edge. By educating employees as to what can and cannot be said in an e-mail, Businesses can protect themselves awkward liability issues. Here are 10 top tips for using e-mail professionally and efficiently.
  1. Be concise and to the point.A long e-mail can be discouraging to read.
  2. Answer all questions, and pre-empt further questions. Not answering all the questions in the original e-mail will result in further e-mails, which will waste your customer's time and cause frustration. Also, if you pre-empt further questions, your customer will be impressed with your efficient customer service.
  3. Use proper spelling, grammar and punctuation. Improper spelling, grammar and punctuation give a bad impression of your business.
  4. Make it personal.For this reason, auto replies are usually not very effective; however, templates can be used effectively in this way. (See next tip)
  5. Answer swiftly.Customers send an e-mail to receive a quick response, therefore, e-mails should be replied to within at least 24 hours, earlier if possible. If the e-mail is complicated, send an e-mail saying you have received it and will get back to them as soon as possible.
  6. Do not attach unnecessary files.Sending large attachments can annoy customers and even bring down their e-mail system. Wherever possible, compress attachments and only send attachments when they're productive. For home computers and personal e-mails, unless it is absolutely necessary, do not send an attachment.
  7. Use proper structure and layout.Use short paragraphs and blank lines between each paragraph. When making points, number them or mark each point as separate.
  8. Do not overuse the high priority option.If you overuse the high priority option, it will lose its function when you really need it.
  9. Use templates for frequently used responses.Save the response text to frequently asked questions as response templates and paste these into your message when you need them.
  10. Do not write in CAPITALS. IF YOU WRITE IN CAPITALS IT SEEMS AS IF YOU ARE SHOUTING.
An "Institutional" Approach To Industrial Development

There is a significant portion of economic development that is rarely recognized and almost always taken for granted. It is called "institutional development", but we know it by other labels such as hospitals, government offices and Colleges/Universities. These types of entities quietly provide stable employment opportunities for a community as well as contributing to the broader economic growth pattern, according to Sue Stivers, Executive Director Columbia-Adair County Chamber of Commerce.

Stable Employment

Job creation and job stability are two of the direct community impacts of any large institution. Generally, there is a large diversity in the types of jobs created. While many people think of our local hospital, Westlake Regional Hospital, in terms of doctors and nurses, we often mistakenly discount the immense numbers of other support personnel needed to operate the facility. These support positions range from lesser skilled jobs all the way to highly skilled positions. The same could be said for Lindsey Wilson College, where many people think of the professors and not the people involved in student support and facility management or the nearly 2,000 students who attend Lindsey Wilson College.

These institutions should be treasured by our community because of the stability in their employment base. Because these institutions are not moving off-shore or to another part of the country, this makes for a reliable source of community income. While crucial, stable employment is not an institution's sole contributor to the economic dynamic of a community. Rather they also play a critical role in the local quality of life.Quality of Life

To say that the "Health Care facilities" add to our quality of life is an understatement of significant proportion. In an era of consolidation, having a regional health care facility provides this community with an essential anchor in the quality of life equation. Meeting this critical human need also assists with attracting other professionals and retirees to our community, furthering both the quality of life and economic development goals.

The same is also true for Lindsey Wilson College which provides a multitude of educational and cultural opportunities that in most cases would not be otherwise available. In addition, Lindsey Wilson College contributes a significant amount of tourism to Columbia and Adair County. People who travel to sporting and/or cultural events often eat at our restaurants, stay at local motels, cottages at Holmes Bend and Magnolia House Bed and Breakfast, buy gas and shop in our stores. This magnifies the economic impact of Lindsey Wilson College, with dollars generated in the community far in excess of the salaries of its employees.

It is not an overstatement to say that large institutions, such as Lindsey Wilson College and Westlake Regional Hospital, can be a backbone to our community's economic stability. Their ability to provide stable employment and attract external financial capital to our community is the hallmarks of this type of development.

Commerce Grows With Inclusiveness

The Internet has transformed our thinking about commerce and about management principles. The Internet has opened commerce - buying and selling - for the "little guy" world wide. It has removed barriers of control by the "big guys". It has changed how we can increase our commerce that is today especially dependent on creativity, diversity and connecting with others.Our local media connect and provide opportunities for diverse input from many people. We can readily see the wide coverage of ideas, photos and news coverage that comes from various sources and are posted on Columbia's interactive website. Creativity blooms with diversity and ways to be included and find expression.

Open meetings that are inclusive help communities and commerce grow.


This story was posted on 2007-10-25 09:14:26
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