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Chamber Insights August 2007 Complete Issue
Welcome to Chamber Insights, the monthly newsletter of the Columbia-Adair County Chamber of Commerce
Editor:Sue Stivers, Executive Director
Feature Writers: Darrell Overstreet, Vonnie Kolbenschlag
The purpose of the Columbia-Adair County Chamber of Commerce is to Promote and Enhance the Business, Cultural, Educational and Civic Well-Being of Columbia and Adair County.
Thought for the month: Goal "setting" is important....Goal "doing" is more important. Shared goals build unity. Goals and action must meet.
I continue to be amazed and excited about the positive attitude of our community. Dr. Eric Loy spoke at our August Chamber meeting regarding the need and hopefully the support for a YMCA in Columbia. What an exciting opportunity for our community. We want to support Dr. Loy and his efforts and as a community we look toward achieving that goal.
We just finished Wares Fair at Lindsey Wilson College. Fifty-nine (59) local businesses setup booths to display their products and services. This gave the students faculty and staff at LWC an opportunity to see what is available in Columbia and Adair County. It also gives the exhibitors an opportunity to see some businesses that maybe we did not realize existed in our area. Lindsey Wilson College is such an important part of our community and to see hundreds of students, faculty and staff come through Biggers Arena was an awesome experience..
I want to give a very Special Thank You to Ron Heath, VP for Advancement at LWC, Donna Stotts, Chairperson of Activities and Events Committee and Allison Shepherd with Community Voice for a great job. These folks have worked for months in the development of this event to make it a huge success.
The Chamber also expresses thanks and appreciation to Gary Phelps, Manager of WAIN Radio Station and Dana Walker with WHVE "The Wave" Radio Station for the outstanding job of emceeing the door prize giveaways..
I am always glad to say that the Chamber membership continues to grow with us boasting the largest membership in our 50 year history. I challenge you to join the Chamber and be par of "Columbia, KY, A Great Place To Call Home"..
New Member Highlights!
Membership continues to grow in our Chamber.We are delighted to welcome four (4) new members and one (1) renewal this month to the Columbia-Adair County Chamber of Commerce.
New Members are:
Tumble Towne, USA, located at 426 Wain Street, is owned and operated by Doug & Brandi Waggener. Phone is 270-250-2715.
Access Locksmith, located at 2673 Toria Road and the locksmith is Ed Wigal. Phone is 270-378-5086.
Margie's Custom Cedar Products, located in the Knifley Community at 2051 Mount Tussell Road, owners are the artisans Gary & Margie Max.Phone is 270-789-9647
CertaCARE Discount Pharmacy is located at 947 Campbellsville St. Owners are Kevin Miller, Barry Frost, Tracy Cross, MD and Mary Beth Hatcher, Pharmacist. Phone is 270-385-9139.
Welcome back "New Beginnings Family Service", located at 912 Russell Road, Phone 270-385-9407. Chamber representatives Anthony Holmes and Sharon Payne.
A special thank you to each of you for placing your membership and becoming a part of the Chamber family. Your investment in the Chamber means an investment in your community. Chamber meetings are held the 3rd Tuesday of each month at 11:45 AM at Lindsey Wilson College unless otherwise specified. You are all invited to attend. Your membership shows that you believe in the mission of the Chamber and you care about Columbia and Adair County . . . in making it a better place to live.
Calling Everyone Not Involved In The Chamber
Businesses, industries, churches, organizations and individuals who are not members of the Chamber of Commerce are encouraged to do so. Our Chamber continues to grow...The Chamber needs You and You Need The Chamber. This is your special invitation to become a part of the Chamber Family. Call the Chamber office at 384-6020 or visit the office located at 201 Burkesville Street. Executive Director Sue Stivers will be happy to tell you about the many benefits of being a Chamber member. If you are a business owner and cannot leave your business, Ms. Stivers will be happy to come visit you at your business and tell you how you can make an investment in your Community (Columbia and Adair County)..
Your Chamber At Work
When the Kentucky General Assembly meets in Frankfort each year, their actions can profoundly impact your businesses' bottom line. That's why every year, our local Chamber of Commerce teams up with the Kentucky Chamber....one of the most effective lobbying teams in Frankfort...there is, working for you. The Chamber does whatever it takes to ensure that Kentucky businesses of every type and size have a powerful and respected voice in Frankfort. So far, the commitment has paid off for Kentucky.
From the beginning, as a bipartisan voice for business at the State Capitol, the Kentucky Chamber has evolved into the premier business association in the state that shares a strong interest in the state's economic future. Kentucky employers benefit from a broad range of services offered through chamber membership: year - round lobbying, timely communications on business issues, publications and seminars on evolving regulations and policies, and a variety of other member benefits.
In the earlier session of the 2007 General Assembly, the Kentucky Chamber supported and got positive, business-building legislation passed which included 4 bills that had to do with Economic Development, 2 bills on Environment, 1 on Health Care, 1 on Education and 1 on Other Business Related Legislation.
The Chamber opposed legislation that posed substantial risk to Kentucky businesses on 6 House Bills regarding human resources which was defeated. If you would like additional information on these house bills, stop by the Columbia-Adair County Chamber Office and read "What passed, What didn't" and what it means to your bottom line.
This is only one example of how your local Chamber and the Kentucky Chamber works together to help small businesses and families in every Kentucky County. Isn't this a great reason for being a member of the Columbia-Adair Chamber of Commerce?
Looking Ahead...Chamber Events
Side Walk Sale Days: on Public SquareThursday-Friday-Saturday, August 30 & 31, September 1, 2007.
City Wide Yard Sales: Friday-Saturday-Monday, August 31, September 1 & 3.
Buy, Swap, Sell, Trade Days on the Square: Monday-Labor Day, September 3.
The public is encouraged to come out and support these events..
Labor Day--September 3: Annual Classic Antique Car Show
The Green River Kruzers will host the Annual Classic Antique Car Show on Labor Day, Sept. 3 at the Adair County Fairgrounds. For additional information contact President Terry Farris at 384-3840. The Chamber encourages everyone to come out and support this outstanding annual event.
Signs Are Important
Don't let signs in your business turn off your customers or tourists. Customers and tourists can be turned off by what they see when they enter your office or place of business. You want to make a good and lasting impression on everyone who enters. It's how we say things that make our customers want to return.
Do you have too many signs? How many times have you seen a checkout counter plastered with signs scotch-taped to the cash register or counter advising you on everything from the store returned-merchandise policy to bad-check warnings to lost dog notices? Nobody has the time or inclination to read them all, so what's the point? An organized, professionally-printed "Store Policies" sign tastefully positioned is more effective and appropriate.
Do you have enough signs? Where's the restroom? Is it clearly marked? Can I find my way around to the store departments without asking a clerk? Can I clearly understand the special offers and bargains on display? Proper in-store sign management and design is an art worth mastering because these signs direct traffic, making shopping easier and make sales all day long...without even taking a coffee break.
Let's talk about homemade signs. The general rule should be to get rid of hand-printed signs. The exception would be when "quaint can be cute" and when someone in the store has artistic talent for sign-making. Today's computers make sign design and printing easy, so use them. For important, long term signage, hire a pro. Nothing turns off a customer faster than a sloppy, hand-printed, misspelled, coffee-stained "Don't touch the merchandise" sign on the shelf.
Negative signs . . . This is the most prevalent customer and tourist turnoff there is. Instead of "No Strollers" on the door, why not "Stroller Parking Here" outside away from the door. Instead of "No Food or Drinks Allowed", why not place a small table outside with an invitation to "Leave Food and Drinks Here While Shopping". Instead of a "No Public Restroom" sign, display one which tells shoppers where the nearest public restroom is located.
Without trying to sound overly politically correct, the reality is that "Thank You For Not Smoking" has a more positive effect than a blunt "No Smoking" sign.
Likewise, "Sorry, We're Closed. Please Call Again" displays a more favorable customer service attitude than just "Closed".
You can almost always find a way to put a positive spin on negative wording, and as a bonus, store clerks may pick up the same attitude reflected by your printed signals.
If you goal is to welcome and invite...not repel and offend...its worth it to make sure all signage in your business reflects that goal. These are just examples of good "Customer Service".
Commerce Creates and Leaves Footprints
All footprints are not made by feet, but they can tell us where we've been and the direction in which we're heading.
A recently coined definition of footprints gives a mental picture of how the literal meaning can be expanded to a broader concept. Footprints can refer to a landscape where buildings, no longer there, may have left a "footprint" with the outline of a foundation, or daffodils in an empty lot may indicate where a house once stood.
There may be a mill pond left as a footprint, but the mill itself no longer exists. Whatever the footprint, chances are it indicates some sort of previous commerce.
Some words are footprints of earlier times. The original meanings of these words are discernible, and show a direction we have taken. Do engines really have "horsepower"? Horses are no longer the power source, but use of the horsepower word shows a direction from which we have come. Digits once meant fingers and toes. Counting one's digits helped solve calculations and gave us the word digital. The fingers and toes of early commerce transactions left a footprint. A salary, very important in commerce of all kinds, is a footprint word that dates back to the time when Roman soldiers' pay went partly toward salt "sal" - a precious commodity at that time.
Today some commerce leaves an ecologically unhealthy carbon footprint. This is the increased amount of carbon dioxide produced from energy used in buildings, transportation, and factories. Finding alternatives to fossil fuels, practicing conservation of resources and planting trees all lessen the carbon footprint that threatens our environment - and especially commerce.
What footprints are we leaving and in what direction are we heading?
You Deserve To Relax
Do you feel stressed out? Has the hot weather, the lack of rain, business issues, economic situation or other issues in your life caused stress and a need for you to relax? Even those who spend time caring for people and helping their community often put other's needs ahead of their own. Whatever the situation, when tension builds up, it's time to take time to nurture yourself. Stress management and relaxation are a part of good health. Let's take a look at some quick relaxation techniques and ways to get rid of stress. Here are 4 quick ways to beat stress:
Did You Know That . . .
This story was posted on 2007-08-27 09:48:30
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More articles from topic Chamber Insights:
Dr. Eric Loy will speak at Chamber, Tuesday
Big Week of Events in Adair starts with ribbon cutting today
Big Week of Events culminates with Gradyville dedications
Ribbon Cutting at Tumble Towne USA, Thursday, August 2, 2007
Chamber will dedicate Roadside Park Thursday
Chamber at C-AC building for July luncheon meeting
Chamber Insights Complete June 2007 Issue
Ribbon cutting, Extreme Fitness
Time for the Annual Chamber Picnic!!
Annette Slaven adds 12 names to Veterans List
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