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Brown & Brown, Inc. acquires the assets of DealerMax

Daytona Beach, FL - J. Scott Penny, chief acquisitions officer of Brown & Brown, Inc. (NYSE:BRO), and Jim Maxim, Jr. and Jim Maxim, Sr., the owners of DealerMax ("DealerMax"), announced on March 13, 2024, that Brown & Brown Dealer Services ("BBDS") has acquired the assets of DealerMax.

Mike Neal, president of Brown & Brown Dealer Services, stated, "We have had a long, collaborative relationship with the Maxim family in the F&I automotive industry. We are excited to have the highly experienced DealerMax team and the valuable DealerMax customers become part of Brown & Brown Dealer Services. We look forward to combining the skill and ability of DealerMax with our broader BBDS team."


DealerMax, originally founded in 1982 by Jim Maxim, Sr. as Maxim Automotive, serves dealer customers in Pennsylvania and throughout the Northeast. Under the leadership of Jim Maxim, Jr., DealerMax has continued to enhance the success of the F&I departments of their customers through training and tailored F&I product offerings. The DealerMax team will join Brown & Brown Dealer Services and continue to operate from their offices in Berwyn, Pennsylvania. The team will report to Robert Hunter, president of Automotive F&I. Jim Maxim, Jr. will remain with and support the team during a transition period.

This story was posted on 2024-03-14 15:24:55
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