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JIM - Depression era Christmas gift ad, 1932



2017-12-07 - (Brown Drug location 204 Public Square, where Harris & Harris Law Office is Dec 2017) - Photo from the collection of JIM.
In early December 1932, Franklin D. Roosevelt was the Presidential nominee, having crushed incumbent Herbert Hoover a month earlier. The Great Depression was in its fourth year and showed no signs of letting up; in fact, it worsened almost daily with banks closing, industrial production sharply declining, and unemployment soaring, and as Christmas approached, there was little cause for good cheer for most Americans. Still, a number of Columbia merchants ran gift idea ads in hopes of attracting the few discretionary dimes and dollars. This one for the Brown Drug Co. ran in the Adair County News 85 years ago today -- December 7, 1932.



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