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Happy 11th birthday North Century Pharmacy

NCP Mission: Help more people feel better - faster, and for good.

By Easton Bryant


Happy 11th birthday, North Century Pharmacy. We used to celebrate every year on November 3rd. And it was fun. Maybe we'll get back to it one of these days. Right now, though, we've got irons in the fire that deserve 100% of our energy and focus, including a remodel and some secret projects you'll see unfold soon enough.

Anyway, here are 11 lessons learned over 11 years that come to mind today:


1. Authenticity is king. Be yourself because anything else isn't sustainable. If 100% of people like and agree with you, you're probably not doing it the right way.

2. Too many people want followers without ever caring about acting like a leader. Invest in yourself and be someone worthy of that responsibility.

3. Consistency beats intensity. Most aren't willing to do the boring work and put in the repetitions to build what they really want.

4. Care about genuinely earning trust more than you care about selling something.

5. Everything in business seems to take care of itself when you exude real love. We need more people lifting others up than tearing others down.

6. Keep going. Don't be shocked when problems show up because nobody on the planet is immune to them. Expect them and then push through. Also, it's a blessing to be stressed over things you once prayed for.

7. Obstacles are opportunities. They're a chance for you to rise to a higher version of yourself and come out better on the other side. Indeed, pressure is a privilege.

8. Culture is everything. How you honor your values inside your four walls reflects directly on how you deliver to your patients. Leading with an "employees first" mentality cultivates a strong "customers first" business.

9. Read. There's no finish line when it comes to learning. Make it a non-negotiable to learn every single day. Education is inoculation against disruption.

10. Give grace, be humble, and sleep on big decisions.

11. Be radically generous. Earn your success based on service to others, not at the expense of others.

2022 felt big.

Then 2023 felt bigger.

Same goes for 2024 as well as 2025.

Even though it feels surprising, I guess it should actually be no surprise at all at this point: 2026 is going to be full of even more initiatives to fuel our mission to help more people feel better - faster, and for good.

Thank you to our local folks who got us going and put their trust in an inconveniently-located pharmacy on the outskirts of town, and thank you to those across the country who allow us to take on aspirations we never would've seen coming in our wildest dreams.

I'm grateful. Simple as that.

Living in the overflow,
Easton

P.S. While honoring lesson No. 4, if we've earned your trust and you're truly ready to rise, I want you to know we're still doing this for now: There's a radically generous (thanks, No. 11) gift you'll get when you enter NCPlus. Importantly, it's where all the new projects are going to live in the very foreseeable future. I'd love to see you in there: https://northcenturypharmacy.com/pages/ncplus


This story was posted on 2025-11-04 10:13:33
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Easton Bryant celebrating 11 years at NCP



2025-11-04 - Adair County, KY - Photo from personal collection.
Congratulations to Easton Bryant and his staff as they celebrate 11 years at North Century Pharmacy. In the article that links to this picture he shares 11 lessons learned over 11 years - among them: Education is inoculation against disruption. Be radically generous. Earn your success based on service to others, not at the expense of others. Keep going. Call (270) 380-1230 or drop by 3058 Campbellsville Road, Columbia and ask them for the recipe for Izzie Mae’s protein pancake recipe.

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