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Russell Co. rebrands French Valley Business Park
Lake Cumberland Regional Industrial Complex is centerpiece of complex new marketing message.
What started as a process to rename the French Valley Business Park led the Russell County (Kentucky) Industrial Development Authority to think about site selection in an entirely new way.
"When we really thought about what investors are looking at when considering a location for their business or industry, it's clear that property is only a small part of the picture," said Bennie Garland, RCIDA Executive Director. "In truth, the advantages our area offers potential manufacturers go well beyond an ideal piece of land."
"The French Valley Business Park was originally named for the community in Russell Springs, but to a worldwide audience of site selectors, it doesn't convey context, location or meaning. Our idea was to rebrand the park with a name that incorporates 'Lake Cumberland' a major feature of our county and an internationally known vacation destination," said Garland. "After working with our marketing team over a number of months, the board selected the name Lake Cumberland Regional Industrial Complex."
In support of the brand message, the slogan "MAKE IT HERE" was adopted to convey the double meaning of an invitation to manufacturers as well as the strong potential of business success in the Lake Cumberland Regional Industrial Complex.
A key focal point of the RCIDA's marketing remains the 104 acre Lake Cumberland Regional Industrial Complex Site 1 (formerly French Valley Business Park). With a ready-to-occupy Spec Building, and 150,000 sq. ft. Build-Ready Pad, and certification by The Austin Group as Food & Beverage Shovel- Ready (the only such certified site in Kentucky with available property), the site is an ideal location for a wide variety of modern manufacturing possibilities. The location is central to the entire eastern United States and within one day's drive of 65% of the U.S. population.
This story was posted on 2019-12-04 04:40:34
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