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Lindsey Wilson Singers evaluate Super Bowl ads

Budweiser's "Lost Dog" voted best by Lindsey panel , just as it was by USA Today" paneists. "Lost Dog" got nine of 36 votes
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By Duane Bonifer
News from Lindsey Wilson College

COLUMBIA, KY - Members of the Lindsey Wilson College Singers held a post-game discussion Monday morning about Sunday’s Super Bowl XLIX.

But talk did not center around whether the Seattle Seahawks should have run or thrown on their final possession of the game against eventual Super Bowl champion New England Patriots.

Instead, the choral group evaluated the TV commercials shown during NBC's broadcast of the game. The group voted on the top 20 national TV commercials -- as determined by 6,703 voters of the USA Today Ad Meter consumer panel.

And just like the USA Today panelists, a majority of the Lindsey Wilson Singers named Budweiser's sentimental "Lost Dog" spot as the best of the 61 that aired during the game.

Lindsey Wilson Director of Choral Programs Gerald Chafin was among the 6,703 USA Today Ad Meter consumer panelists who voted on the 61 commercials, which were winnowed to 20 for Monday morning's vote by the Lindsey Wilson SIngers. Nine of the 36 votes cast were for "Lost Dog," making it the choral group's overwhelming favorite.

Chafin said he had his students watch and evaluate the commercials as an exercise to study creativity. Just like brands must sell a product to consumers, he said that the Lindsey Wilson Singers must also sell their songs to an audience.

"The commercials show the students the importance of thinking creatively when dealing with a new piece of music," he said.

Chafin and the Singers said that for the most part, the TV ads that aired during this year's Super Bowl fell "flat."

"It was kind of a flat Super Bowl for commercials ... but the game picked up where the commercials left off," he said.

Chafin is no stranger to following TV commercials aired during Super Bowl games. He said he has studied them since an the iconic "The Showdown" commercial of 1993 -- which featured NBA legends Larry Bird and Michael Jordan playing a game of horse to win a McDonald's meal.

"Every year for a long time, I've put my own thoughts into the philosophical meaning of certain Super Bowl commercials," Chafin said. "You find some favorites along the way, of things that really make an impression for some reason."

This story was posted on 2015-02-02 17:18:32
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Comic relief: LWC Singers evaluate Super Bowl ads

2015-02-02 - Lindsey Wilson College, Columbia, KY - Photo by Duane Bonifer, Lindsey Wilson College.
Lindsey Wilson Singers Amber Clark Kennesaw, GA, left, and Hannah Warren of Columbia vote Monday, February 2, 2015, for their favorite Super Bowl TV commercial. - DUANE BONIFER

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