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Invest In Adair County: Buy Local

'Every time you purchase a product at a locally owned and operated business, you are investing in people you know. You are creating jobs and putting food on local dinner tables. And that's something that ought to make you feel really good about yourself (maybe even a little proud).' - J. BRANDON THOMPSON

By J. Brandon Thompson

Have you ever noticed how pride is one of those tricky emotions that can go either way? I mean, sadness is exclusively bad and happiness is always a welcomed feeling. But pride is either the emotion that precedes your demise or it's that feeling that makes your chest swell, your eyes well up with tears, and that lump to form in your throat.



The negative version causes you to post one too many selfies on social media (hint: one was too many), but the positive version makes you proud of your children, your favorite sports team, your community, your country, etc.

That good pride (it sounds like an oxymoron, but I promise it's a real thing) is the source of what has been one of our commonwealth's most successful marketing strategies of late. The Kentucky Proud program has been wildly beneficial to homegrown businesses and products.

Udderly Kentucky has products partially produced in Adair County

In fact, the newest iteration of the strategy is the Udderly Kentucky milk program which is partially produced here in Adair County. Sure you pay a little more, but I take pride in knowing my extra dollar for my gallon of milk may go to a family farm here in my hometown. And, that dollar will get spent and re-spent many times over in our local economy, which produces local jobs, which feed local families.

Just the other day in fact, while picking up my gallon of Udderly Kentucky milk, another emotion creeped in...guilt. Suddenly I realized that there are so many products and services that I can and should buy locally, but I sometimes forget because it's convenient to pick things up at one place. I'm sure I'm the only one that does that, right?

Why not buy more food locally? Use more local stores and services?

Instead of picking up produce at the chain store, why not buy it at the farmer's market? You can shop for your insurance at a local agency rather than online. Buy your medications at a locally owned pharmacy. Use local lawyers and accountants. Visit local doctors and dentists. Dine at local restaurants and shop with local retailers. Don't go out of town to buy big ticket items if you can purchase them here in Adair County. Why give your hard earned money to someone you've never met and doesn't appreciate your business the way someone who knows you can and will?

Invest in people you know, create jobs locally

Every time you purchase a product at a locally owned and operated business, you are investing in people you know. You are creating jobs and putting food on local dinner tables. And that's something that ought to make you feel really good about yourself (maybe even a little proud).

- J. Brandon Thompson, President
Columbia-Adair County Chamber of Commerce From Chamber Insights - July 2014


This story was posted on 2014-07-30 03:26:01
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